How Can I Help?
I am a Digital Non-executive Director, Advisor and Consultant based in Scotland however I work with clients throughout the UK and globally.
Every business is different, so their needs are different. What I do is spend time to get to know the business, find out the successes, challenges and the areas of opportunity for me to help them. This also means getting to know the people behind the business, what drives them, what their goals are and learn what I can do to make their lives better. Often the people and business needs are linked. This is why i offer a free no obligation consultation for anyone. This gives me a good high level overview about the business, the challenges and helps me identify where I can help. It also lets me get to know you a bit more on a personal level and see if there is a good fit for us to work together.
If you think I can be of help to your business find out more about the process and we can arrange our initial free consultation.
Below are some example scenarios of how I can help. They are not listed in order of importance, simply by size large to small, I can and do work for clients of all sizes from large internationals to small start-ups with big ambitions. I enjoy the challenge and variety of doing so. These are just examples so if you have any other areas you need help with please contact me and I will be quick to tell you if its something I can help with or not; even if I can’t I will likely know someone who can.
Who am I currently helping?
International E-learning business - Scotland
International SAAS business - Singapore
UK based SAAS business based - London
Top 5 accounting firm - Newcastle
Vehicle Leasing business - London
Local & National government bodies - Scotland
Award winning digital agency - Scotland
Areas I can help
Assess current digital/technology strategies and advise on new opportunities
Provide an external viewpoint often missed by internal teams working at the coal face
Provide support to business owners and directors who don’t have digital expertise
Challenge external agencies to ensure you get value
Projects such as:
Website development/redevelopment, planning & tendering
Online technology assessment, planning & implementation
Identifying what technology and digital solutions can help businesses achieve commercial objectives
Large Business & Needs Expert Help
Large corporates and privately owned businesses from time to time need external help from an expert whether its to assess and formulate new strategy, spec out and deliver a large project or simply provide an external viewpoint to challenge the norm.
I have been Head of Digital at a £4.7bn turnover FTSE250 Plc, involved in large scale digital transformation projects. I was Head of Marketing at a multi million pound turnover rapidly growing international tour operator so I know how to operate at a C-Suite level and how to manage stakeholders. I know how big businesses work and can add a lot of value at this level.
High Growth Business & Can’t Justify A Full Time Digital Expert Yet
Your business has grown, its becoming the success you’ve always wanted it to be but you don’t have enough hours in the day. The whole online/digital space is either daunting and you don’t know how to exploit it so need an advisor, or you simply need someone with experience that you can trust to take it off your plate until you can justify someone full time. You maybe have some team members who help and/or use agencies but you don’t have someone to challenge and coach them to be effective and provide a return.
The answer is by bringing me in to help on a Non-executive Director, Advisor or Consultant basis. I can provide that support until you can justify someone full time, at which point I can help recruit my replacement with you.
I’ve founded and grown a business, i know what it’s like to have the huge to do list and believe I need to be able to do it all. What I didn’t do though was ask for help and thats why I now do what I do. I am here to support business owners and senior teams to make the most of online and digital to facilitate the growth of the business.
If you don’t invest in someone with experience to help you will likely limit the growth potential in the business.
When you begin to feel yourself ‘Working hard’ as opposed to ‘playing a challenging game’ that is when to ask for help.
Small Business With Growth Plans
Your business has moved from a Micro Business and you are no longer a Solo Entrepreneur. You are now an SME with growth plans, You have staff now and either you or your staff need some coaching and guidance how to use online and digital to facilitate your growth plans. You don’t have the budget for someone full time but you need someone to be available when you need them. This could be advice for you commercially to take advantage of online/digital to facilitate business growth and/or you need someone to coach your team to handle the day to day activities.
If you don’t invest in someone with experience to help you will likely limit the growth potential in the business.
When you begin to feel yourself ‘Working hard’ as opposed to ‘playing a challenging game’ that is when to ask for help.
Start-Up Who Sees The Value in Expert Help
You have started your business and its either not your first time or you already realise that online/digital isn’t your area of expertise and you want someone to guide you.
Perhaps you have received funding and are ready to scale quickly. You can’t afford to miss the boat getting your digital ducks in a row and need someone with experience of how to scale in this area.
Maybe you have an existing business and have launched a new one. You don’t have the time needed to assess what needs done and prioritise. Maybe you need to build a team for this new business.
This is the value I can add having founded and grown a business and worked at director level in big corporates and international businesses.
I Just Need Help With A Project
You could be any size of business and you just need help with a project. You don’t have the time or skills in-house to properly assess your requirements, write tender documents and go through supplier procurement and selection. Perhaps you then also need someone to oversee the project and help deliver it on time and on budget.
This can often be seen as an additional cost you don’t need in a project but believe me its one of the best investments you can make. I’ve worked in many businesses and have yet to come across one that has the staff resource already to deliver a project well without it impacting on the day to day running of the business. When you weigh up the staff time cost, lost revenue because they are distracted from their day job, and the project delay/overspend external help then becomes a very cost effective and wise investment. This is without adding in the value of an external view, someone who can challenge the norm and identify better ways of working.
I have delivered numerous digital projects whether its a new website, e-commerce platform, customer portal or any other form of online system used in the customer journey. These have ranged from spending a few thousand pounds up to over £1m, domestically and internationally. So I know what i’m doing and I can provide a lot of value to your projects.
Generally this service fits into my digital consulting service and can be delivered on a project basis to fit in with timelines and budgets.
What experience do i have in this area?
I started my career running my own digital marketing agency for many years and subsequently moved into Head of Digital/Head of Marketing roles. Firstly within a £4.7bn turnover FTSE250 company and secondly within a fast growing international travel business.
I offer clients 19 years of experience as a director level digital expert.
Digital can appear faceless, jargon filled and technical and i'm looking to change that by building relationships with my clients, understand their motivations and goals.
