Digital Non-Executive Director
Your business needs to be honest and thoughtful about what it needs. In order to succeed, you need to find the right people for your organisation - the ones who can help you develop the right strategies and who are capable of taking your company to the next level.
Consumers are changing their behaviour and making different lifestyle choices. These new behaviours must be taken into account in your customer journey and consumer engagement. Your digital activities should be tailored to meet and engage them online. Companies that understand this - and ensure they have access to these specialist mindsets will win. A Digital Non-Executive can make the difference between failure and success.
In particular, if your business is exposed to digital, it pays off. Digital has been misunderstood for a long time, but the world has moved to multichannel, and digital plays a pivotal role in the relationship between brands and consumers.
Around the Board table, digital skills and knowledge are becoming increasingly important. You don't just need someone who knows which gadgets to buy - you need someone who understands how to use tech to transform a business and knows how to communicate that to the Board and stakeholders. Board members who may be nervous about digital technology can receive security and encouragement from this experience.
This is where I can add real value to your business. If you need a relationship that isn’t as formal as a non-exec position, I can also perform as a Digital Advisor to owners and/or a board. Contact me to see how I can help support you to achieve your commercial goals with digital technology.
Who am I currently helping?
International E-learning business - Scotland
International SAAS business - Singapore
UK based SAAS business based - London
Top 5 accounting firm - Newcastle
Vehicle Leasing business - London
Local & National government bodies - Scotland
Award winning digital agency - Scotland
Areas I can help
Assess current digital/technology strategies and advise on new opportunities
Provide an external viewpoint often missed by internal teams working at the coal face
Provide support to business owners and directors who don’t have digital expertise
Challenge external agencies to ensure you get value
Projects such as:
Website development/redevelopment, planning & tendering
Online technology assessment, planning & implementation
Identifying what technology and digital solutions can help businesses achieve commercial objectives
What experience do I have in this area?
I started my career running my own digital marketing agency for many years and subsequently moved into Head of Digital/Head of Marketing roles, operating at a board level, firstly within a FTSE250 company and secondly within a very fast growing international travel business. I also have a wealth of experiencing running and working with a range of SME’s and start-ups in different industries.
I now offer clients 19 years of experience as a director level digital expert to support your business.
