Digital Advisor
Many small and mid-size businesses strive to improve their business operations, sales, marketing, client experience, and finances. Sooner or later, a technology project emerges to leverage those opportunities. New applications, reporting regimens, or another new system or process might be involved. When technology projects are disconnected from business improvement goals, the train usually goes off the rails. Exactly this type of problem can be handled by Digital Advisors such as myself. Businesses see real returns on technology investments when they work with an advisor to improve business.
You might be wondering what value a Digital Advisor can bring if you have an IT Service Provider or handle your technology internally. Isn't this the responsibility of the tech people?
A Digital Advisor's responsibilities include serving as a bridge between executives (working on the business) and IT Service Providers / Internal IT / CIO / IT Manager, both involved in activities that neither is doing well.
As a result, a Digital Advisor is not a "better technology provider" or a "better CIO" in their place. In this complex environment, a Digital Advisor helps align the talents of the Executives with those of the talented Technology people.
This is where I can add value with my experience working in a range of businesses at C-Suite level. My Digital Advisor services are a less formal arrangement than my Digital Non-Executive Director services. I try to be as flexible as I need to be to my clients' needs. Contact me to find out which option is best for you and the value I can add to your business.
Who am I currently helping?
International E-learning business - Scotland
International SAAS business - Singapore
UK based SAAS business based - London
Top 5 accounting firm - Newcastle
Vehicle Leasing business - London
Local & National government bodies - Scotland
Award winning digital agency - Scotland
Areas I can help
Assess current digital/technology strategies and advise on new opportunities
Provide an external viewpoint often missed by internal teams working at the coal face
Provide support to business owners and directors who don’t have digital expertise
Challenge external agencies to ensure you get value
Projects such as:
Website development/redevelopment, planning & tendering
Online technology assessment, planning & implementation
Identifying what technology and digital solutions can help businesses achieve commercial objectives
What experience do I have in this area?
I started my career running my own digital marketing agency for many years and subsequently moved into Head of Digital/Head of Marketing roles, operating at a board level, firstly within a FTSE250 company and secondly within a very fast growing international travel business. I also have a wealth of experiencing running and working with a range of SME’s and start-ups in different industries.
I now offer clients 19 years of experience as a director level digital expert to support your business.
